Post, Like, Follow, Share! Using Social Media as an Outreach and Marketing Tool

Jennifer Friedman, Regional Administrator, Employment and Training Administration, U.S. Department of Labor

Melissa Canu, Manager, Communications and Training, ICF

Lacey Douglas, Communications and Events Director, Workforce Solutions for Tarrant County

The Next Level Now (NLN) Collaborative is a new initiative by the U.S. Department of Labor's Employment and Training Administration (DOL ETA) and provides TA to workforce entities across the US and its territories.

As a follow-up to the first Outreach and Marketing webinar, this webinar will be focused on utilizing social media, including:
• Demographic information of social media platforms,
• Developing a social media strategy,
• Developing social listening skills, and
• Promising practices from workforce entities on their social media successes.

A social media outreach strategy for youth will also be addressed whereas you will learn tips in connecting, engaging and providing a cultural bridge for youth populations.

You will come away with:
• Understanding useful statistics regarding social media usage by platform and by demographics
• Steps to create your own social media strategy and what to consider when targeting Youth with your strategy
• Understanding and improving your social listening skills
• Understanding how to measure the impact of your social media components

• Last Updated:
• Created:
• Posted by: Katie Mehle
• Posted in: Global